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Home > QuickPoll > Splenda vs. Equal


By now you've probably heard that Splenda is being sued – by both the Sugar Association and its main competition – Equal. At issue is Splenda's use of the slogan "made from sugar" which appears both in its advertising as well as on the package. Both groups contend that the slogan is misleading ... what do you think?

Click here to read the facts and then take our Quick Poll.

Friday, March 23

Email*:

Based on what you've just read ... do you think that the claim "made from sugar" that is now being used by Splenda is accurate?*:
Yes
No

Do you think the claim is misleading?*:
Yes
No

Do you think that Splenda should remove the words "made from sugar" from its package?*:
Yes
No

 


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