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Who is the primary purchaser of groceries in your household? (Choose one):
I share grocery shopping duties with someone else
Myself
Someone else

When was the last time you purchased a whole watermelon or cut watermelon pieces? (Choose one):
3-6 months ago
6 months to a year ago
I don’t buy watermelon
I don’t recall
More than one year ago
Within the past 3 months

During the past 12 months, approximately how often have you purchased whole or cut watermelon? (Choose one):
0-3 times
13-24 times
25 or more times
4-6 times
7-12 times

When you buy a whole watermelon, what do you do with it when you bring it home? (Choose one):
I cut up half or less than half of it, and reserve the rest to cut up later
I immediately cut it into pieces and store it in the refrigerator
I usually purchase watermelon that is already cut into pieces
I wait to cut it up until just before eating

Which qualities or characteristics make a watermelon taste good to you? (Check all that apply):
Firm/crisp texture
Hydrating
Juicy
No seeds
Soft texture
Sweet flavor
Tart flavor

When you purchase a whole watermelon, what qualities or characteristics do you look for in the fruit? (Check all that apply):
Certain shape
Certain size
Color (green and yellow)
Color (overall green, with no yellow)
Good condition/texture of skin
Grown in a specific state (not local)
Grown in U.S. (not imported from another country)
Grown locally
Hollow sound when thumped
I don’t purchase whole watermelons
Seedless

What is the primary reason you buy watermelon? (Choose one):
Easy to serve to large groups
Good to eat when on a diet
It tastes good
It’s healthy
It’s hydrating
My family/household likes it

What would cause you to buy more watermelon? (Check all that apply):
Always in season
I would not buy any more watermelon than I do now
More affordable year round
More available
More consistent quality / knowing for sure that the one I buy will be a good one
More convenient to bring home (size)

Which of these qualities or characteristics, if available in a watermelon, would make you more interested in purchasing watermelons? (Check all that apply):
Contains more fiber
Contains more vitamins and nutrients
Has a firmer, crunchier texture than most watermelons
Has more consistent quality (I would know for sure that I was buying a good one)
I am not interested in watermelons being different than they are now
Loses less juice during cutting, eating and when cut into pieces and stored
None of these traits would make me more interested in watermelon