A GrubHub Offering for Grocerants

GrubHub's new "Perks" tab on its app might be a perfect tool for grocerants.

It has combined two features -- coupons and discounts on meals and restaurant-specific loyalty programs -- all under one tab. 

"Restaurants have always used free food as a perk for their VIP diners -- to keep them happy and coming back. We have now extended this practice to Grubhub diners by building loyalty tools so our restaurant partners can promote their restaurants more aggressively on our marketplace and reward their best digital diners as well," said Matt Maloney, Grubhub founder and CEO.

Offering perks like free food has emerged as a surefire way to get customers coming back for more and not something that a lot of grocerants are doing. GrubHub through LevelUp, a recent acquisition, has powered the loyalty programs of restaurants like Shake Shack, Argo Tea and Just Salad.

Delivery customers can access discounts under the Perks tab in the most up-to-date versions of both the GrubHub and Seamless apps. In order to celebrate the launch of the program, participating restaurants like Taco Bell, Auntie Annes, Red Lobster and Smoothie King will also offer free food with