Genie Wants To Change The Foodservice Business

Genie develops and markets smart ovens, which the company says can cook restaurant-grade meals in 2-3 minutes from pods containing freeze-dried foodstuffs.

Genie also makes and markets the meal pods, made from fresh, dried ingredients without preservatives, artificial flavorings, colorings, or additives. This start up is now just over 4 years old and has just raised $10 million. 

Here’s how it works: a Genie oven scans a barcode on the meal pod and cooks each meal in a predetermined sequence of actions including heating, cooling, microwaving, and steaming.

“Convenience, speed, and healthy eating are demanded by today’s lifestyles and we developed the Genie food system to solve these demands by providing real, natural, delicious food quickly and easily,” Ayelet Carasso-Sternberg, CEO of Genie, said in a statement. 

In the statement, the company said it would use the funding to establish operations here in the U.S. Genie will launch with a selection of eight meals in including pasta Bolognese, chicken with broccoli in an Alfredo sauce, oatmeal with apples and cinnamon, and molten chocolate lava cake. 

Grocerants might just want to get in touch.